實踐女孩的實踐旅程

Jellycat 創立於 1999年英國倫敦，品牌一直使用最頂級的材料，可愛及突出的設計，成為世界上最原創最富創意的絨毛玩具品牌，並且獲得世界上最柔軟的玩具品牌殊榮。
Jellycat 玩偶已經成為一種時尚，品牌名稱來自於孩子們喜歡的 果凍 Jelly 和 貓咪 cat 還有孩子們的歡笑聲，成就了今天 Jellycat 品牌的標誌與形象。
每一隻 Jellycat 動物都經過完善的訓練與測試，符合歐盟 EN71 part 1, 2 & 3 與美國ASTM檢驗規範，通過歐洲產品品質認證 CE標章，代表著通過我們嚴格的訓練與測試。

🏷️只能手洗，不可烘乾，乾洗或熨燙。

他們家最有名的就是兔子

以下是創辦人  brothers Thomas and William Gatacre 訪問談話

“With each collection we take a leap of faith,” he told me. “We don’t hold focus groups, we just go with our gut. Luckily, we’re almost always right… there’s no better feeling than making something you love and watching it sell!

“When it comes to design,” he continued, “the only thing that absolutely doesn’t influence us is what other soft toy companies are doing. We have to ignore our competition because if we’re watching them, we’re already too late. That’s one of our central principles as a company: we shouldn’t do something just because someone else is doing it.”

This idea has driven much of Jellycat’s success, and also informed the business’ strategy to steer clear of mainstream marketing avenues. Unlike its competitors – and, indeed, its customers – Jellycat does not have any social media channels, which seems almost unthinkable for such an Instagrammable product range. “There’s something wonderful about being discovered on an individual basis,” William says, “and we like to let the products speak for themselves. Social media is something we’re looking into, but we want people to buy from Jellycat because they want to, not because they’re being told to.”

他們家早期是以口碑行銷為主,口碑行銷是什麼?

所謂的「口碑行銷」指的是，公司召集一群消費者，讓他們在試用產品之後，在日常生活中，向別人談論他們使用產品的親身經驗。這種做法的中心概念是，當消費者越常看到別人在使用一個產品（增加產品的知名度），或者越常聽到別人在談論一個產品（來自個人的推薦），他們越有可能購買這個產品。

現在當然有IG粉絲頁面,說真的他們家的玩偶都是用環保材質跟懷環保標籤,重點造型還非常可愛,見一次愛一次

訪問中也有提及,Jellycat誕生的時間點很好,在資訊還沒那麼發達的時代

Jellycat came into the world at just the right time. However, the brand’s success cannot be put down to luck – but to taking opportunities and building a value-based company with original design at its heart.

但把娃娃做到這麼經典,還是滿不簡單的